What would woolley pau do?
You’ve got 150 slides of research proving you chose the right ad campaign – and still nothing happened to sales. How come? Well, to get technical for a moment, people are funny. It’s relatively easy to send them a message with advertising – you can even get them to believe it. What’s much more difficult is getting people to care enough to actually do something. Apathy and inertia are the twin arch enemies of marketing. Which is why we’ve become more than a little obsessed with finding clever ways to influence behaviour. We’ve been pestering our data savvy colleagues in the Dentsu Aegis Network and bending the ears of our neighbours, the healthcare behaviour experts Spoonful of Sugar. You should see what happens we put our heads together.
To learn more about how we do it, click the button…
